Internet Business: Building Your Business with an Opt-in List
Building Your Business with an Opt-in List
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.
Not a lot of people use email
Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.
Email marketing campaigns can offend a lot of people
The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.
It's stupid to send email to all the people
The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.
The Real Deal with Building Opt-in List
After clearing the fog regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list.
However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a rundown of tips on how to succeed in this kind of marketing endeavor.
1. Strategic Collection of Data
Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.
Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.
2. Good Implementation
Old adage says it all - 'action speaks louder than words'. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one's opt-in database.
Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.
The following are the most widely used methods to leverage channels without overspending:
1. Make use of websites.
It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and consent.
2. Make use of print ads, brochures, TV, radio and direct mail.
These are the more popular ways of marketing aiming to lead traffic to one's site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.
3. Maximize your sales force.
Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.
4. Don't make your point of sale pointless.
Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.
5. Conferences or trade shows can work, too.
Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.
These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.
With that bunch of information, who can ever go wrong with the feat of building an opt-in list?
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profiting well from your business.
Not a lot of people use email
Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.
Email marketing campaigns can offend a lot of people
The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.
It's stupid to send email to all the people
The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.
The Real Deal with Building Opt-in List
After clearing the fog regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list.
However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a rundown of tips on how to succeed in this kind of marketing endeavor.
1. Strategic Collection of Data
Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.
Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.
2. Good Implementation
Old adage says it all - 'action speaks louder than words'. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one's opt-in database.
Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.
The following are the most widely used methods to leverage channels without overspending:
1. Make use of websites.
It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and consent.
2. Make use of print ads, brochures, TV, radio and direct mail.
These are the more popular ways of marketing aiming to lead traffic to one's site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.
3. Maximize your sales force.
Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.
4. Don't make your point of sale pointless.
Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.
5. Conferences or trade shows can work, too.
Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.
These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.
With that bunch of information, who can ever go wrong with the feat of building an opt-in list?
2 Tricks For Finding What You Want In Google Faster
Get on Google's front page!
Do you wish you knew how they do it?
Let me tell you my latest story.
A wave table is a machine used to recover tiny particles of gold from dirt -- and that's what my new site is about. Gold wave tables. Hardly anyone has heard of them, except folks in the gold mining industry.
My challenge was to get this new site into Google for its main keyword phrases, the most obvious one being "gold wave table".
After I created the site and linked to it, I waited for a bit then wanted to see if it appeared in the search results.
Well, when I did a Google search for "wave table" (without the quotes around it), I got a staggering 6,370,000 results. That's right, the Google database has catalogued over SIX MILLION different web pages about wave tables.
Or so it seems at first.
Actually, MOST of those pages have nothing to do with the Micron Mill Wave Table that my site at GoldWaveTable.com is about. Not even remotely close. There's a wavetable that is an audio product. There are furniture tables. There is even a massage table, and tons of other stuff in that 6 million webpages.
Have you ever been frustrated by finding TOO MANY IRRELEVANT results when you use the search engines?
Me too. You scan through the first few pages of results and then you give up. But I was looking for *my* latest site so I didnt give up.
But here's good news. You can shortcut your way to exactly finding what you were looking for. Let me show you...
HOW TO FIND OUR KIND OF WAVE TABLES IN GOOGLE:
(or WHATEVER it is you are searching for. Note: this method should work similarly in most other search engines, though I confess I haven't tested it elsewhere).
1) FIRST of all, put the term you want inside double quote marks. Like this:
"wave tables"
This will eliminate all the pages that have the words wave and tables separated. Such as a page that says "the waiter gave him a nod and a wave then continued to clear the tables".
2) The SECOND trick to speed up your search is to eliminate the irrelevant sites from the search engine results pages by USING A MINUS SIGN to remove all the pages with those unwanted words on them.
Let's add some minus sign terms. Like this:
-music
Well, I kept on doing the "minus word" trick until I found the exact thing I was looking for. But that took too long. It was then that I realized...
THERE IS A FASTER WAY:
In your search, add in some context words... words that you might expect to find in the discussion of your topic. In our case, these gold wave tables are used in the mining industry. They are used to recover trace quantities of minerals.
So my search would have been much faster if I had used the "double quotes" method plus added the single word mining (or minerals, or both). Like this:
"wave table" mining
That search takes us directly to pages about wave tables that also include the word mining.
BINGO. Hole in one.
If you do that search, you'll see that our site is listed at the top of the results. As the webmaster at http://GoldWaveTable.com I did a little happy dance about that, let me tell you!
Do you wish you knew how they do it?
Let me tell you my latest story.
A wave table is a machine used to recover tiny particles of gold from dirt -- and that's what my new site is about. Gold wave tables. Hardly anyone has heard of them, except folks in the gold mining industry.
My challenge was to get this new site into Google for its main keyword phrases, the most obvious one being "gold wave table".
After I created the site and linked to it, I waited for a bit then wanted to see if it appeared in the search results.
Well, when I did a Google search for "wave table" (without the quotes around it), I got a staggering 6,370,000 results. That's right, the Google database has catalogued over SIX MILLION different web pages about wave tables.
Or so it seems at first.
Actually, MOST of those pages have nothing to do with the Micron Mill Wave Table that my site at GoldWaveTable.com is about. Not even remotely close. There's a wavetable that is an audio product. There are furniture tables. There is even a massage table, and tons of other stuff in that 6 million webpages.
Have you ever been frustrated by finding TOO MANY IRRELEVANT results when you use the search engines?
Me too. You scan through the first few pages of results and then you give up. But I was looking for *my* latest site so I didnt give up.
But here's good news. You can shortcut your way to exactly finding what you were looking for. Let me show you...
HOW TO FIND OUR KIND OF WAVE TABLES IN GOOGLE:
(or WHATEVER it is you are searching for. Note: this method should work similarly in most other search engines, though I confess I haven't tested it elsewhere).
1) FIRST of all, put the term you want inside double quote marks. Like this:
"wave tables"
This will eliminate all the pages that have the words wave and tables separated. Such as a page that says "the waiter gave him a nod and a wave then continued to clear the tables".
2) The SECOND trick to speed up your search is to eliminate the irrelevant sites from the search engine results pages by USING A MINUS SIGN to remove all the pages with those unwanted words on them.
Let's add some minus sign terms. Like this:
-music
Well, I kept on doing the "minus word" trick until I found the exact thing I was looking for. But that took too long. It was then that I realized...
THERE IS A FASTER WAY:
In your search, add in some context words... words that you might expect to find in the discussion of your topic. In our case, these gold wave tables are used in the mining industry. They are used to recover trace quantities of minerals.
So my search would have been much faster if I had used the "double quotes" method plus added the single word mining (or minerals, or both). Like this:
"wave table" mining
That search takes us directly to pages about wave tables that also include the word mining.
BINGO. Hole in one.
If you do that search, you'll see that our site is listed at the top of the results. As the webmaster at http://GoldWaveTable.com I did a little happy dance about that, let me tell you!
Search Engine Optimization : How Do Search Engines Rank My Website?
Having a website for your business is a great way to advertise and attract customers; however, simply having the website is not enough. You want to be sure that people can easily find your website. This is where search engine optimization comes in to play. Your website should rank at least within the top 30 search engine matches for a particular search word if you want your website to be found. The only way that this will happen is if you optimize your website.
There are a number of things that you need to do in order to achieve optimal search engine rankings. Search engines use a number of aspects of your website in order to rank it. These aspects are organized into mathematical formulas, known as algorithms. All search engines do not use the same exact algorithms, but they do use the same guidelines to rank sites. You need to be sure that you optimize each aspect of your web page, not just the home page.
When ranking your website, search engines do not simply analyze the text of your site, they analyze the entire content, including all tags. This is called hypertext-matching analysis. Hypertext-matching looks at everything on all your pages including font, subdivisions, and the location of each word. Your web pages will also be compared to similar pages to make sure that your site is relevant.
You should optimize the different pages of your website for a different keyword, but be sure that all of the words are related to the same topic. In order to get a high ranking for a specific topic, all of the pages of your website need to be optimized for that topic.
Another thing that algorithms look for are external links. This is done through a system known as PageRank. In order to get a good PageRank, you need to have links to your site on related web pages. You want the links that point to your site to contain the keywords for which you are optimizing your site as well.
External links are extremely important in search engine optimization. A link from a related website to your site is considered a recommendation from the original site. An optimal search engine ranking is a result of a combination of optimized web page content and quality external links.
A high search engine ranking is essential in the success of your website. Most search engine users do not read past the first page, so high search engine rankings will make your website readily available to so many more people. You need to be sure to optimize your pages in order to achieve the highest search engine rankings possible, focusing on both external links and content.
There are a number of things that you need to do in order to achieve optimal search engine rankings. Search engines use a number of aspects of your website in order to rank it. These aspects are organized into mathematical formulas, known as algorithms. All search engines do not use the same exact algorithms, but they do use the same guidelines to rank sites. You need to be sure that you optimize each aspect of your web page, not just the home page.
When ranking your website, search engines do not simply analyze the text of your site, they analyze the entire content, including all tags. This is called hypertext-matching analysis. Hypertext-matching looks at everything on all your pages including font, subdivisions, and the location of each word. Your web pages will also be compared to similar pages to make sure that your site is relevant.
You should optimize the different pages of your website for a different keyword, but be sure that all of the words are related to the same topic. In order to get a high ranking for a specific topic, all of the pages of your website need to be optimized for that topic.
Another thing that algorithms look for are external links. This is done through a system known as PageRank. In order to get a good PageRank, you need to have links to your site on related web pages. You want the links that point to your site to contain the keywords for which you are optimizing your site as well.
External links are extremely important in search engine optimization. A link from a related website to your site is considered a recommendation from the original site. An optimal search engine ranking is a result of a combination of optimized web page content and quality external links.
A high search engine ranking is essential in the success of your website. Most search engine users do not read past the first page, so high search engine rankings will make your website readily available to so many more people. You need to be sure to optimize your pages in order to achieve the highest search engine rankings possible, focusing on both external links and content.
